Fragments of SummerAcademic / Art Direction




Details

Art Direction and Photography
Professor: Yara de Nicola 
NABA (Nuova Accademia di Belle Arti)
2026

FRAGMENTS OF SUMMER

The project brief was to produce a campaign concept and develop it in a free format. The concept for the Fragments of Summer campaign was the awakening of the senses through sound and visuals. The campaign was envisioned for a specific target audience and a specific brand personality in the sunglasses industry.

The project was conceptualised, photographed, and filmed in Barcelona in one day. The project was developed with specific references to the desired outcome in mind.

The full campaign consisted of a short-form video, 6 campaign images with product, and several other images meant for both physical and digital media.